Accounting Marketing Program

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Explore the fusion of accounting principles and marketing strategies with the Accounting Marketing Program at DHS Hospitality Academy Sdn. Bhd., HRDC-certified for excellence. Over 56 hours, delve into the dynamic synergy between financial insights and effective marketing techniques. Gain practical knowledge in budget allocation, financial analysis, and market research, tailored for professionals seeking to excel in marketing roles within accounting firms or financial departments. Led by industry experts, this comprehensive course equips you with the skills to develop strategic marketing plans, optimize ROI, and enhance brand visibility in the competitive market. Whether you're an accountant looking to diversify your skill set or a marketer aiming to understand financial aspects, this program provides the expertise needed to thrive in the intersection of accounting and marketing.
Learning Objectives

1. Understand the Fusion of Accounting Principles and Marketing Strategies:
Gain a comprehensive understanding of how accounting principles intersect with marketing strategies, exploring the synergy between financial insights and effective marketing techniques. Learn to integrate financial analysis, budget allocation, and market research into marketing plans tailored for accounting contexts.

2. Develop Practical Knowledge in Budget Allocation and Financial Analysis for Marketing:
Acquire practical skills in budget allocation and financial analysis specific to marketing activities within accounting firms or financial departments. Learn to effectively allocate resources, assess marketing performance, and optimize ROI through data-driven decision-making.

3. Master Strategic Marketing Planning for Enhanced Brand Visibility:
Develop expertise in developing strategic marketing plans that enhance brand visibility and optimize marketing effectiveness within competitive markets. Learn to leverage accounting principles and market research to develop targeted marketing initiatives aligned with business objectives and market dynamics.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Marketing Planning
2. Financial Analysis and Budget Allocation
3. Market Research and Brand Visibility