Business & Marketing Program

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Embark on a comprehensive exploration of Business & Marketing with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Over 56 hours, delve into the synergy between business principles and marketing strategies. Led by industry experts, this comprehensive course equips you with the skills to develop effective marketing campaigns, analyze market trends, and drive business growth. Gain practical insights into branding, consumer behavior, and digital marketing techniques tailored for today's competitive market. Whether you're a business professional looking to expand your marketing expertise or a marketer aiming to understand business fundamentals, this program provides the knowledge and tools needed to succeed in the dynamic intersection of business and marketing.

Learning Objectives

1. Integrate Business Principles with Marketing Strategies: Gain a thorough understanding of how core business principles intersect with marketing strategies to drive business growth. Learn to align marketing initiatives with overall business objectives, ensuring cohesive and effective campaigns that contribute to organizational success.

2. Develop and Execute Effective Marketing Campaigns:
Acquire skills in developing and executing marketing campaigns that resonate with target audiences. Learn to analyze market trends, understand consumer behavior, and utilize branding and digital marketing techniques to create impactful marketing strategies tailored for today’s competitive market.

3. Enhance Analytical Skills for Market Trends and Consumer Behavior:
Develop proficiency in analyzing market trends and consumer behavior to inform marketing strategies. Learn to use data-driven insights to optimize marketing efforts, improve brand positioning, and drive business growth by effectively reaching and engaging consumers.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Marketing Planning
2. Market Analysis and Consumer Insights
3. Digital Marketing and Branding