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In today's competitive landscape, standing out from the crowd is crucial for business success. With our HRDC certified Customer Journey Mapping training program, participants will gain the essential skills to create impactful customer journeys that drive loyalty and business growth. By understanding the different stages of the customer journey and identifying key touchpoints, organisations can deliver exceptional experiences that set them apart from the competition.
This program goes beyond theory to provide practical strategies for improving customer touchpoints and incorporating customer success into organisational KPIs. By investing in the customer journey, businesses can streamline their processes and deliver on their brand promise more effectively. Request a quote today to learn more about how our training can help your organisation thrive in the digital age.
Learning Objectives

1. Understand the importance of strategic planning in ensuring success in the customer journey: Participants will learn how to develop a comprehensive plan that aligns with the overall business goals and objectives, taking into consideration the various touchpoints along the customer journey.

2. Identify key customer touchpoints and opportunities for improvement: By analyzing the customer journey, participants will be able to identify critical touchpoints where customers interact with the business, and pinpoint areas for improvement to enhance the overall customer experience.

3. Implement strategies to invest in the customer journey for long-term success: Participants will learn how to develop and implement strategies that focus on investing in the customer journey, such as personalized communication, targeted marketing campaigns, and ongoing customer support, to build long-lasting relationships and drive business growth.

Content Delivery Method


HRD Corp Certified Course


Duration and Language

2 days, English

Target Audience

Suitable for employees involved in customer experience, marketing, sales, or product development

Key Skillset Addressed

1. Customer empathy
2. Communication skills
3. Problem-solving techniques