Advertising & Brand Management Program

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Immerse yourself in the world of Advertising & Brand Management with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Over 56 hours, explore the intricacies of crafting compelling advertising campaigns and fostering brand loyalty. Gain insights into consumer behavior, market trends, and effective communication strategies. Led by industry experts, this comprehensive course provides practical knowledge and hands-on experience to excel in advertising and brand management roles. Whether you're a marketing professional aiming to enhance your skills or an aspiring brand manager, this program equips you with the tools and expertise to create impactful campaigns and elevate brand perception in today's competitive market.

Learning Objectives

1. Master Crafting Compelling Advertising Campaigns: Acquire skills in conceptualizing and executing impactful advertising campaigns that resonate with target audiences, leveraging insights into consumer behavior, market trends, and effective communication strategies to enhance brand visibility and engagement.

2. Develop Expertise in Brand Loyalty and Perception:
Gain insights into building and fostering brand loyalty through strategic brand management techniques, including brand positioning, identity development, and perception management, to cultivate strong connections with consumers and differentiate the brand in competitive markets.

3. Understand Consumer Behavior and Market Trends: Explore the intricacies of consumer behavior and market dynamics, analyzing trends and preferences to inform advertising and brand management strategies, ensuring alignment with consumer needs and preferences for enhanced brand relevance and resonance.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Advertising Campaign Development
2. Brand Management and Perception
3. Consumer Insights and Market Analysis