Advertising Management Program

Enter your quote details

Join the Advertising Management Program at DHS Hospitality Academy Sdn. Bhd., accredited by HRDC for excellence. Over 56 hours, immerse yourself in the world of advertising strategies, consumer behavior, and brand management. Led by industry experts, this comprehensive course equips you with the skills to create impactful advertising campaigns, analyze market trends, and effectively manage advertising budgets. Gain practical insights into media planning, creative concept development, and campaign execution tailored for today's competitive market. Whether you're a marketing professional seeking to enhance your advertising skills or a business owner aiming to elevate brand visibility, this program provides the knowledge and expertise needed to succeed in the dynamic field of advertising management.
Learning Objectives

1. Master Advertising Strategies and Campaign Development:
Gain a comprehensive understanding of advertising strategies and the processes involved in creating impactful campaigns. Learn to develop creative concepts, plan media effectively, and execute campaigns that resonate with target audiences and achieve marketing objectives.

2. Analyze Consumer Behavior and Market Trends:
Acquire skills in analyzing consumer behavior and market trends to inform advertising strategies. Understand how to leverage data and insights to tailor advertising efforts, enhance brand visibility, and drive consumer engagement in competitive markets.

3. Manage Advertising Budgets and Resources Efficiently:
Develop expertise in managing advertising budgets and resources to maximize the return on investment. Learn to allocate budgets effectively, measure campaign performance, and optimize resources to achieve the best possible outcomes for advertising initiatives.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Creative Concept Development
2. Media Planning and Execution
3. Budget Management and Performance Analysis