Corporate Communication & Reputation Management Program

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Elevate your corporate communication skills with the Corporate Communication & Reputation Management Program at DHS Hospitality Academy Sdn. Bhd., HRDC-certified. Over 56 hours, gain insights into strategic communication, crisis management, and reputation building. Led by industry experts, this comprehensive course equips you with the tools to effectively manage corporate image and stakeholder relations. Learn to navigate media landscapes, craft compelling narratives, and mitigate reputational risks. Whether you're a communication professional or a business leader, this program provides essential skills to uphold brand integrity and drive organizational success.

Learning Objectives

1. Develop Strategic Communication Plans
Participants will learn to create and implement strategic communication plans that align with corporate objectives. This includes identifying target audiences, crafting key messages, and selecting appropriate communication channels to effectively reach and engage stakeholders.

2. Master Crisis Management Techniques
The course will equip participants with skills to handle communication during crises, ensuring quick, accurate, and transparent responses. This includes understanding crisis communication frameworks, preparing crisis management plans, and executing effective strategies to protect and restore corporate reputation.

3. Enhance Reputation Management Strategies
Attendees will gain knowledge on building and maintaining a positive corporate reputation. This involves monitoring public perception, managing media relations, and leveraging digital platforms to promote positive narratives and mitigate potential reputational risks.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Communication and Planning
2. Crisis Communication and Management
3. Reputation Management and Media Relations