Crisis Communication Training (BCOE-900)

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The Crisis Communication Training (BCOE-900) by DRI Malaysia is crucial for addressing communication challenges during disasters and catastrophic events. From initial response to potential lockdowns, product recalls, and apprehensions, effective crisis communication is paramount. As incidents of violence rise, proper preparation, planning, and rapid response are essential to minimize losses. This training guides participants on implementing best practices to mitigate the impact of unforeseen events.

It emphasizes the importance of communication with media, the public, and stakeholders when unexpected events jeopardize an organization's reputation. Collaboratively developed with a company's internal information resources, the crisis communications plan ensures consistent and timely communication between the organization and stakeholders. This training equips participants with strategies to manage communication during crises and maintain effective interaction with all affected parties.
Learning Objectives

1. Understand the significance of Crisis Communication and its role in managing events effectively.
2. Establish a comprehensive Crisis Communication Program, recognizing the importance of proactive planning.
3. Identify stakeholders and develop targeted processes to integrate them into crisis communication programs.
4. Develop key messages and communication strategies aligned with the purpose of crisis communication plans.
5. Demonstrate the ability to exercise, refine, and update Crisis Communication Plans, utilizing guiding principles and best practices.

Content Delivery Method

Physical Classroom

HRD Corp Certified Course


Duration and Language

1 Day; available in English

Target Audience

Suitable for middle and senior-level employees.

Key Skillset Addressed

Significance Understanding, Program Establishment, Stakeholder Engagement, Message Development, Plan Exercise