Digital Marketing 101

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Looking to enhance your digital marketing skills? Look no further than our HRDC certified training program, Digital Marketing 101, offered by SKILLS JOHOR SDN. BHD. This comprehensive program covers all aspects of digital marketing, including SEO, social media marketing, email marketing, and more.

Our expert instructors will guide you through the latest trends and best practices in the industry, ensuring you have the knowledge and skills to succeed in the competitive world of digital marketing. Request a quote today to learn more about how Digital Marketing 101 can help you take your career to the next level with SKILLS JOHOR SDN. BHD.
Learning Objectives

1. Understand the basics of digital marketing: By the end of this training program, participants should be able to define digital marketing, identify key digital marketing channels (such as social media, email, and search engine optimization), and explain the importance of digital marketing in today's business landscape.

2. Develop a digital marketing strategy: Participants will learn how to create a digital marketing plan tailored to their specific business goals and target audience. This includes setting measurable objectives, selecting the most effective digital marketing channels, and creating engaging content that resonates with their target market.

3. Measure and analyze digital marketing performance: Participants will learn how to use key performance indicators (KPIs) to track the success of their digital marketing efforts. They will also learn how to use tools such as Google Analytics to analyze website traffic, conversion rates, and other important metrics to continuously optimize their digital marketing strategy for maximum impact.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

1 to 2 days; English

Target Audience

Suitable for employees of all levels

Key Skillset Addressed

1. SEO Optimization
2. Social Media Management
3. Content Creation