Digital Marketing Certificates for IT and Non-IT Professionals - TalentStore
Digital Marketing Certificates for IT and Non-IT Professionals - TalentStore

Digital Marketing Certificates for IT and Non-IT Professionals

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The Digital Marketing Certificates for IT and Non-IT Professionals offered by Global Institute for Information Technology Management address the evolving role of the Chief Marketing Officer (CMO) and the transformative impact of new information technologies on marketing.

This certificate program emphasizes the need for both IT and marketing professionals to understand each other's disciplines. Participants in the program will be certified by CMMP® (Certified Marketing Management Professional), a globally-recognized designation that signifies excellence in marketing practice. GIIM has been recognized by the Academic Accreditation Committee (AAC) at IIMP® as an accredited educational institution and an authorized training center for CMMP® designations.

The program covers a wide range of marketing topics, including product and pricing strategies, promotional media advancements, and the impact of industry changes on marketing practitioners globally. The certificates provide participants with a comprehensive understanding of digital marketing and its application in today's dynamic business landscape.
Learning Objectives

1. Develop a comprehensive understanding of the evolving role of the Chief Marketing Officer (CMO) and the transformative impact of information technology on contemporary marketing practices.
2. Gain in-depth knowledge of key digital marketing technologies, including social networking, big data, internet of things, analytics, business intelligence, artificial intelligence, and cognitive computing, and their applications in driving organizational growth.
3. Foster cross-functional collaboration and enhance the mutual understanding between IT and marketing professionals, enabling effective communication and alignment of objectives in the digital marketing landscape.
4. Acquire the Certified Marketing Management Professional (CMMP) designation, globally recognized as a measure of professional and academic excellence in marketing, through completion of the certificate program and preparation for the integrated exam administered by the International Institute of Marketing Professionals (IIMP).
5. Stay abreast of industry standards and emerging trends in marketing, including product and pricing strategies, promotional media advancements, and their impact on marketing practitioners worldwide, as recognized by the IIMP.

Content Delivery Method

Physical, Virtual, or Hybrid Classroom

HRD Corp Certified Course

No

Duration and Language

Available in English

Target Audience

Suitable for employees of all levels

Key Skillset Addressed

CMO Transformation, Digital Marketing Technologies, Cross-Functional Collaboration, CMMP Certification, Industry Trends