Idea Generation

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This workshop trains participants to harness both logic and magic in order to come up with ideas that answer the objectives. Since 2005, former Creative Director Janet Lee has been training people in from Marketing, Advertising and PR to generate innovative communication and branding ideas. In recent years, this technique has been taught to start ups and entrepreneurs to help them with product development. 
Learning Objectives

1. Participants will understand the 5-step Ideation Process and what is required to generate ideas that answer the objectives.

2. They will learn to use the 'Brain Dump' technique to come up with unexpected ideas.

3. They will learn to seek inspiration from various sources, including customer insights.

4. Through the many brainstorming activities, they will experience a mindset shift and realise that they ARE creative.

Content Delivery Method

Physical Classroom

HRD Corp Certified Course


Duration and Language

2 Days; available in English

Target Audience

Suitable for middle-level employees

Key Skillset Addressed

Ideation, Brainstorming, Critical Thinking, Insight Mining, Communicating Ideas