Identify and Evaluate Marketing Opportunities

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The Identify and evaluate marketing opportunities credential covers the skills and knowledge that assist you in identifying the market opportunities your organization has and the potential to take advantage of these to potentially meet the needs of customers which are not yet being addressed.

The Identify and evaluate marketing opportunities comprises of 1 micro-credential stacked course of learning, followed by completion of assessment tasks at the end of each skill level, to test the learner’s knowledge and understanding.
Learning Objectives

1. How to analyze and market business opportunities
2. Researching potential markets, whilst exploring innovative, entrepreneurial, and creative ideas.
3. Strategies to assist in evaluating opportunities that align with organizational goals to determine impact.
4. How to assess external factors that assist in determining return on investment and viability.
5. Identifying and implementing practices that promote quality service, resources and stakeholder communication.

Content Delivery Method

MicroCredential - eLearning

HRD Corp Certified Course


Duration and Language

3 hours (self-paced); available in English

Target Audience

Suitable for middle and senior level employees.

Key Skillset Addressed

Market Analysis, Innovation Management, Strategic Evaluation