Marketing & Advertising Program

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Unlock the secrets to successful marketing and advertising strategies with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Over 56 hours, delve into the dynamic world of branding, consumer behavior, and digital marketing techniques. Learn to craft compelling campaigns, leverage social media platforms effectively, and measure marketing ROI. Led by industry experts, this comprehensive program equips you with the skills to drive brand awareness and boost sales in today's competitive market. Whether you're a marketing professional seeking to sharpen your skills or an entrepreneur looking to enhance your brand's visibility, this program provides the knowledge and tools needed to succeed.
Learning Objectives

1. Master Effective Marketing Strategies:
Gain expertise in crafting compelling marketing campaigns, understanding consumer behavior, and leveraging digital marketing techniques to enhance brand visibility and drive sales in competitive markets.

2. Develop Proficiency in Advertising Techniques:
Acquire practical skills in developing and implementing advertising strategies, including leveraging social media platforms, creating engaging content, and measuring marketing ROI to maximize campaign effectiveness.

3. Understand Branding and Consumer Behavior:
Explore the fundamentals of branding and consumer behavior, learning to develop brand identity, position products effectively, and tailor marketing strategies to resonate with target audiences for increased brand loyalty and engagement.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Marketing Planning
2. Digital Marketing Proficiency
3. Brand Management and Consumer Insights