Marketing Management & Consumerism Program

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Dive into the realm of marketing management and consumerism with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Gain comprehensive insights into effective marketing strategies, consumer behavior analysis, and market trends. Over 56 hours, learn to develop impactful marketing campaigns, enhance brand loyalty, and drive business growth. Led by industry experts, this program combines theoretical knowledge with practical applications, empowering you to navigate the complexities of modern consumerism. Whether you're a marketing professional aiming to advance your career or an entrepreneur seeking to elevate your brand, this program provides the tools and techniques needed to succeed in today's competitive market.
Learning Objectives

1. Understand Effective Marketing Strategies: Participants will gain a deep understanding of effective marketing strategies, including market segmentation, targeting, positioning, branding, and product development, to create impactful marketing campaigns that resonate with target audiences and drive business growth.

2. Analyze Consumer Behavior: Acquire knowledge and skills in consumer behavior analysis, including psychological, sociological, and economic factors influencing consumer decision-making processes, to anticipate consumer needs, preferences, and purchase behaviors, and tailor marketing initiatives accordingly.

3. Stay Updated on Market Trends: Learn to identify and analyze market trends, including technological advancements, socio-cultural shifts, and competitive landscapes, to stay ahead of the curve, capitalize on emerging opportunities, and adapt marketing strategies to changing market dynamics

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Strategic Marketing Planning
2. Consumer Insight and Segmentation
3. Brand Management and Loyalty Building