Marketing Management and Branding

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Looking to enhance your skills in marketing management and branding? Look no further than Genesis Academy Sdn Bhd's HRDC certified training program in Malaysia. Our comprehensive program covers all aspects of marketing strategies, brand development, and consumer behavior to help you excel in the competitive business world.

With experienced instructors and interactive learning modules, you will gain valuable insights and practical knowledge that you can apply in real-world scenarios. Request a quote today to learn more about our Marketing Management and Branding training program and take your career to the next level with Genesis Academy Sdn Bhd.
Learning Objectives

1. Understand the importance of branding in marketing management: Participants will learn how branding plays a crucial role in creating a strong brand identity, building customer loyalty, and differentiating a product or service from competitors. They will also explore how branding can influence consumer perceptions and purchasing decisions.

2. Develop effective marketing strategies: Participants will learn how to analyze market trends, identify target audiences, and develop marketing strategies that align with their brand's values and objectives. They will also learn how to create a cohesive marketing plan that integrates various marketing channels, such as social media, advertising, and public relations, to reach their target audience effectively.

3. Measure and analyze brand performance: Participants will learn how to measure the success of their branding and marketing efforts by analyzing key performance indicators (KPIs) such as brand awareness, customer engagement, and sales growth. They will also learn how to use data analytics tools to track and evaluate the impact of their marketing campaigns, and make data-driven decisions to optimize their branding and marketing efforts.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

1 to 2 days; English

Target Audience

Suitable for employees at all levels

Key Skillset Addressed

1. Strategic thinking
2. Brand development
3. Market analysis