Marketing & Multimedia Program

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Embark on an immersive journey blending Marketing & Multimedia at DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Over 56 hours, discover the synergy between marketing strategies and multimedia tools. Led by industry veterans, delve into multimedia design principles, content creation, and digital marketing strategies tailored for today's dynamic market. Gain practical skills in graphic design, video production, and social media marketing to enhance brand visibility and engagement. Whether you're a marketing professional seeking to expand your skill set or a creative enthusiast aiming to merge artistry with marketing, this program equips you to create compelling multimedia campaigns that resonate with audiences in the digital age.

Learning Objectives

1. Understand Multimedia Design Principles: Participants will gain an understanding of multimedia design principles, including visual aesthetics, typography, color theory, and layout composition, to create visually compelling and impactful marketing materials across various digital platforms.

2. Master Content Creation Techniques: Acquire practical skills in content creation, including graphic design, video production, and copywriting, to develop engaging and relevant multimedia content that resonates with target audiences and supports marketing objectives.

3. Implement Digital Marketing Strategies: Learn how to leverage multimedia tools and platforms to execute effective digital marketing strategies, including social media marketing, email marketing, and content marketing, to enhance brand visibility, drive traffic, and generate leads in today's dynamic digital landscape.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Graphic Design
2. Video Production
3. Social Media Marketing