Motorsport Management Program

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Embark on an adrenaline-fueled journey into Motorsport Management with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Gain exclusive insights into the intricate world of motorsport, covering everything from event planning and logistics to sponsorship acquisition and fan engagement. Led by industry experts and seasoned professionals, this comprehensive course offers a deep dive into the unique challenges and opportunities within the motorsport industry. Whether you dream of managing a racing team, organizing events, or working in motorsport marketing, this program equips you with the knowledge and skills needed to succeed in this high-octane field.
Learning Objectives

1. Master Event Planning and Logistics: Participants will develop expertise in planning and executing motorsport events, including race weekends, rallies, and exhibitions, covering aspects such as venue selection, scheduling, logistics management, and coordination of teams and suppliers.

2. Acquire Sponsorship Acquisition Skills: Acquire knowledge and skills in sponsorship acquisition and partnership development within the motorsport industry, including proposal writing, negotiation techniques, and leveraging marketing assets to secure sponsorship deals and financial support for racing teams and events.

3. Enhance Fan Engagement Strategies: Learn how to design and implement effective fan engagement strategies to enhance the spectator experience and build a loyal fan base for motorsport events and racing teams, leveraging digital marketing, social media, and onsite activations.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Event Planning and Management
2. Sponsorship Acquisition and Management
3. Fan Engagement and Marketing