Product Life Cycle Strategies & Management

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Looking to enhance your understanding of product life cycle strategies and management? Look no further than the comprehensive training program offered by PEOPLEHIVE CONSULTING GROUP SDN. BHD. in Malaysia. This program is designed to equip participants with the knowledge and skills needed to effectively develop, implement, and optimize product life cycle strategies to drive business success.

Through a combination of theoretical concepts and practical case studies, participants will learn how to identify market trends, segment target audiences, and develop innovative product offerings that resonate with consumers. Whether you are a seasoned professional or new to the field, this training program will provide you with the tools and techniques needed to stay ahead in today's competitive market. Contact us today to request a quote and take the first step towards mastering product life cycle strategies and management.
Learning Objectives

1. Understand the stages of the product life cycle: By the end of this training program, participants should be able to identify and describe the four main stages of the product life cycle - introduction, growth, maturity, and decline. They should understand the characteristics of each stage and how they impact strategic decision-making.

2. Develop effective product life cycle strategies: Participants should be able to develop and implement strategies for each stage of the product life cycle. This includes identifying opportunities for growth, managing product maturity, and making decisions about product discontinuation or extension. They should be able to analyze market trends, competition, and consumer behavior to inform their strategies.

3. Manage product life cycle effectively: Participants should learn how to monitor and evaluate the performance of products at each stage of the life cycle. They should be able to make data-driven decisions to optimize product performance, maximize profitability, and extend the life cycle of successful products. They should also understand the importance of innovation and adaptation in responding to changing market dynamics.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

1 to 2 days; English

Target Audience

Suitable for employees at all levels

Key Skillset Addressed

1. Strategic Planning
2. Market Analysis
3. Product Development