Public Relations Management Program

Enter your quote details

Discover the art of effective Public Relations Management with DHS Hospitality Academy Sdn. Bhd.'s HRDC-certified program. Over 56 hours, delve into the strategies and tactics essential for building and maintaining positive relationships with stakeholders, media, and the public. Led by seasoned PR professionals, this comprehensive course covers media relations, crisis communication, event management, and digital PR techniques. Gain practical skills to craft compelling messages, manage reputation, and navigate the evolving media landscape. Whether you're a PR professional seeking to enhance your skills or transitioning into the field, this program equips you with the knowledge and expertise to succeed in today's competitive PR industry.
Learning Objectives

1. Master Media Relations: Participants will learn effective media relations strategies and techniques, including media pitching, press release writing, and interview preparation, to build positive relationships with journalists and secure favorable media coverage for their organizations or clients.

2. Navigate Crisis Communication: Acquire skills in crisis communication planning and management, including risk assessment, message development, and stakeholder engagement, to effectively manage and mitigate reputational risks during crisis situations and maintain trust and credibility with stakeholders.

3. Harness Digital PR Techniques: Understand digital PR strategies and tactics, including social media management, online reputation management, and influencer engagement, to leverage digital platforms and channels for building brand awareness, engaging audiences, and managing online reputation effectively.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 years of experience in hospitality industry

Key Skillset Addressed

1. Media Relations Management
2. Crisis Communication Planning and Execution
3. Digital PR and Online Reputation Management