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Looking to expand your knowledge and career opportunities in the Tourism Industry? Look no further than the HRDC certified RURAL TOURISM PROGRAM offered by DHS HOSPITALITY ACADEMY SDN. BHD. This 56-hour competency program is designed for individuals who may not have traditional qualifications but are passionate about RURAL Tourism.
With modules covering Tourism Principles, Tourism Safety, and Understanding Tourist Behavior, this program aims to provide you with the skills and knowledge needed to succeed in the Tourism Industry. Upon completion, you will receive a certification from the INSTITUE OF BUSINESS EXCELLENCE UITM, giving you a competitive edge in the job market.
Don't miss out on this opportunity to enhance your career in RURAL Tourism. Request a quote today to learn more about the program and take the first step towards a rewarding career in the Tourism Industry.
Learning Objectives

1. Understand the unique characteristics and attractions of rural tourism: Participants will learn about the different aspects of rural tourism, including the natural landscapes, cultural heritage, and local traditions that make rural areas attractive to tourists. They will also explore the benefits and challenges of promoting rural tourism as a sustainable economic development strategy.

2. Develop skills in marketing and promoting rural tourism destinations: Participants will gain knowledge and practical skills in marketing strategies, branding, and communication techniques to effectively promote rural tourism destinations. They will learn how to identify target markets, create engaging promotional materials, and utilize digital marketing tools to reach potential visitors.

3. Enhance community engagement and collaboration in rural tourism development: Participants will learn about the importance of community involvement in the planning and management of rural tourism initiatives. They will explore strategies for building partnerships with local stakeholders, including residents, businesses, and government agencies, to ensure the long-term success and sustainability of rural tourism programs. Additionally, they will learn how to involve the community in decision-making processes.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 months of working experience in the tourism industry.

Key Skillset Addressed

1. Hospitality management
2. Cultural awareness
3. Marketing and promotion