Strategic Key Account Management
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Key Account Management (KAM) is about managing your client’s relationship more effectively and successfully with them.
Key Account Management go beyond traditional selling, and it requires strategic planning to handle and manage your key customers. The Key Account Management role is important for any organization's success or failure.
Key Account Management is required as they begin to realize that their sales revenue is relatively higher when it comes to long term relationships selling together with a deeper understanding of the customer requirements. Finding the correct strategy for each and aligning strategy, tactics and resources accordingly is at the heart of Key Account Management.
Key Account Management go beyond traditional selling, and it requires strategic planning to handle and manage your key customers. The Key Account Management role is important for any organization's success or failure.
Key Account Management is required as they begin to realize that their sales revenue is relatively higher when it comes to long term relationships selling together with a deeper understanding of the customer requirements. Finding the correct strategy for each and aligning strategy, tactics and resources accordingly is at the heart of Key Account Management.
Learning Objectives
Content Delivery Method
HRD Corp Certified Course
Duration and Language
Target Audience
Key Skillset Addressed