The Expansion - Go to Market Simulation

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Participants compete among teams to devise the best go-to-market (GTM) strategy for their FMCG Company into the Philippines market. This is a learning focused simulation that takes participants through a well-developed GTM strategy to bring their ideas to life!

Throughout the 2 day simulation, participants learn how to validate a market through market analysis, develop a marketing strategy, a financial strategy, product development and finally to pitch their entire GTM strategy to get organisational buy in.
Learning Objectives

1. Master the fundamentals of business, innovation, and turnaround plan
2. Get an in-depth understanding of market analysis, business plans and strategy, and financial literacy
3. Practice your critical thinking and decision making skills in a VUCA business world

Content Delivery Method

Physical or Virtual

HRD Corp Certified Course


Duration and Language

1.5 - 2 days, available in English

Target Audience

Junior level employees
Mid level employees

Key Skillset Addressed

Strategic Thinking, Business Acumen, Creative Thinking, Financial Modelling, Data Management