TOURISM MANAGEMENT PROGRAM

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Looking to kickstart your career in the Tourism Industry? Look no further than our HRDC certified Tourism Management Program. With a focus on soft skills and practical knowledge, this 56-hour program is designed to equip you with the tools needed to succeed in the industry. From Principles of Tourism Management to Digital Tourism and Destination Management, our comprehensive modules cover all aspects of the field.


Led by industry experts at the Institute of Business Excellence UITM, our program offers a mix of face-to-face sessions, discussions, and online learning to cater to different learning styles. Whether you're just starting out or looking to enhance your skills, this program is perfect for individuals with at least 2 months of experience in the Tourism Industry. Request a quote today to take the first step towards a rewarding career in Tourism Management.

Learning Objectives

1. Understanding Tourism Management Principles:
By the end of this program, participants will have a comprehensive understanding of the foundational principles of tourism management. They will be able to identify key components that drive the tourism industry, including the structure of tourism organizations, the roles of various stakeholders, and the interplay between different sectors within the industry. This understanding will enable participants to navigate and manage tourism operations effectively, ensuring smooth and efficient functioning within their respective roles.

2. Developing Effective Tourism Marketing Strategies:
Participants will gain the skills necessary to create and implement successful marketing strategies tailored to the tourism industry. They will learn how to leverage traditional and digital marketing tools to promote destinations, services, and tourism products. Additionally, participants will understand how to assess market trends, identify target audiences, and develop marketing campaigns that resonate with potential tourists, ultimately driving engagement and increasing tourist numbers.

3. Enhancing Customer Service and Experience:
The program will equip participants with the knowledge to meet and exceed customer expectations in the tourism sector. They will learn techniques for delivering exceptional customer service, understanding customer needs, and managing customer relationships. This includes mastering communication skills, problem-solving, and conflict resolution, all of which are essential for ensuring a positive tourist experience. By the end of the program, participants will be able to contribute to higher customer satisfaction and loyalty, fostering repeat visits and positive word-of-mouth for their tourism enterprises.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course

Yes

Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 months of working experience in the tourism industry.

Key Skillset Addressed

1. Tourism Operations and Management Skills
2. Marketing and Promotional Skills
3. Customer Service and Relationship Management Skills