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Are you looking to enhance your knowledge and career opportunities in the exciting field of URBAN Tourism? Look no further than the HRDC certified URBAN TOURISM PROGRAM offered by DHS HOSPITALITY ACADEMY SDN. BHD. This 56-hour competency program is designed for individuals with a passion for tourism who may not have traditional academic qualifications.

The program covers a range of modules including Tourism Principles, Tourism Safety, URBAN Tourism towards a community, and Understanding Tourist behavior. With a focus on practical skills and real-world applications, this program is perfect for those looking to excel in the Tourism Industry. Upon completion, you will receive a certification from the INSTITUE OF BUSINESS EXCELLENCE UITM, further enhancing your credentials in the field. Ready to take your career to the next level? Request a quote today to learn more about this unique training opportunity.

Learning Objectives

1. Understand the importance of sustainable tourism practices in urban areas: Participants will learn about the impact of tourism on urban environments and communities, and how to implement sustainable practices to minimize negative effects such as overcrowding, pollution, and cultural degradation. They will also explore ways to promote responsible tourism behavior among visitors to urban destinations.

2. Develop strategies for enhancing the visitor experience in urban tourism: Participants will gain insights into the unique challenges and opportunities of tourism in urban areas, including managing visitor flow, creating engaging cultural experiences, and leveraging technology for improved visitor services. They will learn how to design and implement innovative strategies to enhance the overall visitor experience and maximize economic benefits for local businesses and communities.

3. Enhance skills in destination marketing and promotion for urban tourism: Participants will acquire knowledge and tools for effectively marketing urban destinations to domestic and international visitors. They will learn how to identify target markets, develop compelling promotional campaigns, and utilize digital marketing platforms to reach and engage potential visitors.

Content Delivery Method

Physical, Virtual

HRD Corp Certified Course


Duration and Language

56 hours, English

Target Audience

Suitable for all employees with at least 2 months of working experience in the tourism industry

Key Skillset Addressed

1. Hospitality Management
2. Event Planning
3. Cultural Awareness